We did it! We welcomed realtors, developers, friends and family to our new storage space in the Berkshires on Friday, October 15. Our 5,000 square foot home-staging facility houses over 10,000 pieces of furniture and accessories and, we’re proud to say, visitors were pretty stunned by what they saw. (We’re still feeling pretty stunned ourselves…)
Our new facility is located at 21 Business Park Road in Ashley Falls. And it’s a very important piece for our continued growth! It’s now a warehouse, showroom space, and office perfect for our woman-owned company serving the Berkshires, Western Massachusetts, Connecticut, Eastern New York State, New York City and New Jersey.
“Because we have enough furniture and accessories in stock to stage 15+ homes at a time, we have a lot to manage,” Dawn Trachtenberg said at the grand opening. “I can’t tell you how many times we’ve had to remove eight sofas or multiple tables and chairs just to access the one particular piece we needed for a staging project. Now we can see everything at a glance. This storage facility is a game changer for us.”
We’ve always been thrilled with the outcome of our stagings, it’s just that the process was often challenging. The term “making the sausage” comes to mind here…the final product is amazing, but you didn’t want to watch it being made. This new space makes all items accessible.
The new storage facility houses:
10,000 pieces of furniture and accessories
1,000 books
500 pillows
90 dining room chairs
30 sofas
450 pieces of wall art, including over 200 original works.
Sofas, cocktail tables, chests of drawers, and other large items needed to be organized and tucked away (as well as you can tuck away a large piece of furniture and still have it visible for easy access). The shelving structures necessary to organize all of this stock were a vital component for this project’s success. The massive shelving units are out of the former C. A. Lindell Hardware and Lumber yard in Canaan, CT. We figured if the shelves could hold hundreds of pounds of lumber, they could hold our furniture and accessories.
Unlike some home-staging companies, we own all our stock: no additional furniture rental costs are passed on to clients. Our philosophy is to never stage in a “cookie cutter” style. Dawn says, “We believe that every home tells a story – and you need to tell that story to the right buyer. Our attention to detail and ability to understand what buyers want is unmatched.”
A special thanks goes out to the team that worked lots of hours to get everything in place. Lot’s of elbow grease, muscle, creativity, and endurance made this home staging dream come true.
Thanks to all who came to our open house. If you’d like a tour, contact Dawn Trachtenberg at 917.543.4590 or contact us (button below).
Read a Berkshire Eagle article about our business and the new space.
It takes a team to tackle a project like this. Thank you to our hard-working staff!
