We appreciate the new article in The Lakeville Journal! The focus is on our new home staging facility in Ashley Falls, Massachusetts, and why it helps to stage a house if you want to sell it. Dawn and editor/realtor Cynthia Hochswender also get into some detail on the three stages of staging:

1. Fluffing

2. Staging

3. Interior Design

Read the full article here.

Here are Dawn’s recommendations for zhuzhing (or fluffing) a home to ready for photos and sale, as she shared them in the article. Of course, we always recommend you bring in a home staging professional…

EDIT

“Too much big furniture in a room is not a good thing. Two recliners and a huge leather easy-sofa might be comfortable for you and your friends but it won’t help you sell your house.”

LET IN THE LIGHT

“‘Take down the window treatments. It lets in more light, which is important.’ The curtains or shades can also dominate the way a room looks and feels. It’s possible but unlikely that a potential buyer will want the same window treatments as the seller.”

DEPERSONALIZE

“The wall of family photos and awards is too much. The buyer needs to focus on imagining themselves in the space, not be distracted by your diplomas.”

MAKE IT CLEAN AND FRESH

“Buy new white towels and new shower curtains. Use fresh new bed linens (and iron out any wrinkles or creases). Many bestselling house photos show stark white rooms, often with black trim. Trachtenberg feels that might be getting overdone. ‘How many people want to live with all-white walls? You want to draw people in’”